Vivaldi has long advocated against surveillance-driven practicesįor years we have communicated clearly that surveillance-based ads should be banned. Together, we can reverse course and help reform and free the internet from advancing data breaches, privacy invasion, information distortion and sheer exploitation. I believe they should and will, as long as we make sure they know that we back them to do the right thing. We hope that politicians in other countries will take action, as well. So far, all of them have come out in favor of banning surveillance-based ads. This resembles similar surveys from both sides of the Atlantic, and indicates that consumers do not regard commercial surveillance as an acceptable trade-off for the possibility of seeing tailored ads.”Īs a result of the paper’s publication, Norwegian politicians are being quizzed on the record about what they think. In a population survey conducted by YouGov on behalf of the Norwegian Consumer Council, just one out of ten respondents were positive to commercial actors collecting personal information about them online, while only one out of five thought that serving ads based on personal information is acceptable. It is becoming clear that a majority of consumers do not want to be tracked and profiled for advertising purposes. To support the Council’s position, the paper fact checks many of Big Tech’s claims about consumer attitudes on surveillance-based advertising and concludes with the following findings: The issues raised are significant and serious enough to justify banning these detrimental practices. It points out how today’s dominant online advertising model is a threat to consumers, democratic societies, the media, and even to the advertisers the model supposedly benefits. It describes various challenges caused by surveillance-based advertising such as privacy and data protection infringement, opaque business models, manipulation and discrimination at scale, serious security risks and more, including even fraud and other criminal activity. The paper deals directly with many statements that Big Tech rolls out when championing or defending their surveillance and surveillance-driven practices. I recommend that everyone read this in-depth paper, to get a sense of the scale of the problem and how to start tackling it. Their call for a ban is supported by 54 organizations worldwide. The Norwegian Consumer Council weighed in last week, publishing a comprehensive paper that clearly states that surveillance-based advertising has gone too far. In April, for example, EU’s privacy watchdogs called for a ban on facial-recognition technology in public places – a welcome sign that the “privacy is dead” tide is beginning to turn. The Norwegian Consumer Council stands up for what’s rightįortunately for us all, government bodies and organizations are starting to take action to drive positive change on surveillance-based advertising and related privacy issues. They have had more than enough chances to clean up their act. Or, more plainly: Big Tech’s toxic business model based on surveillance-based advertising is undermining democracy. Because these practices have become so widespread that the damage not only impacts individuals, but also society itself. And while dramatic reveals of data breaches may have been what put it on their radar, it is the extent of surveillance-based advertising and data collection that should grab their attention. Now, people are realizing just how much of their data is being collected. Would they have achieved the same success in their efforts had they more honestly called what they’re doing “surveillance-based advertising” instead of “relevant ads”? Sadly, over time, they have managed to convince many people to accept this false bargain. At the same time, they have told us that, without the right to collect and harness our data, they couldn’t provide us with quality technology for free. They tell anyone who will listen that we all want our data to be collected, so we can get “relevant ads”. For years, Big Tech has tried to speak for us.
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